2023 – nowWork
SDA Bocconi
Web content, UI, landing pages. CMS, HTML/CSS. Milan.
Francesca Noemi Marconi
Experience
iterating: learning, doing, learning.
Every project has added another layer to the way I design. From visual identities and interfaces to content systems and developer collaboration, each experience has gradually shifted my focus from creating individual artefacts to improving the way digital experiences are designed, built and maintained.
I'm most engaged when a project extends beyond the interface itself: defining content structures, refining workflows and helping ideas move from concept to implementation. Designing the interface is only part of the work. I enjoy making the whole design process clearer, smoother and easier for everyone involved.
// version in use
2025Course
UX Design
Executive, Politecnico di Milano.
2019 – 2022Work
Freelance
Web designer for Benetton, Kiki Agency, Digital 360.
2021Course
Storytelling
Scuola Holden, Turin.
2019 – 2023Vol
Stand by Me Lesvos
Web designer. Moria Camp, Greece.
2019Master
Luxury Marketing & Communication
Il Sole24ore Business School, Milan.
2018Vol
Sambhali Trust
Designer. Jodhpur, India.
2018Course
UX & Usability
UX Boutique, Florence.
2017 – 2018Work
Luisa Via Roma
E-commerce, UI, newsletter, print. Florence.
2015 – 2017Work
Beintoo
Rich media, mobile, UI. RCS client. Milan.
2015Course
Exhibition Design Lab
Palazzo Spinelli, Florence.
2014Work
Once Events
Graphic & web design. Florence.
2014Work
Frittelli Arte Contemporanea
Graphics, print & MiArt 2014 stand materials.
2014Course
After Effects
Big Rocks, Treviso.
2013 – 2014Work
Les Petits Joueurs
Web, e-commerce, packaging, social.
2013Course
Infographic: Data Visualization
Politecnico di Milano.
2012Work
Giulia Bruni Fashion blog
Web and social media
GB
2012Course
Fashion Design
Polimoda, Florence.
2012Course
Type Design
Politecnico di Milano.
2011 – 2012Work
Pisa Book Festival
Graphics, social & emerging illustrators contest org.
2012Degree
Graphic Design & Communication
Cappiello, Florence.
Degree
Anthropology
Alma Mater Studiorum, Bologna.
Projects
selected artefacts deployed.
LuisaViaRoma
LuisaViaRoma is one of the world's leading luxury retailers and a pioneer of fashion e-commerce, and an iconic Florentine store where my grandmother used to take my mother shopping for special occasions. There, I worked within the creative team designing communication across digital and physical touchpoints: from the e-commerce platform and app to newsletters, editorial content, retail materials, and corporate communication. Alongside creative production, I managed website and app updates, ensuring consistency across channels.
e-commerce · newsletter · user interface · corporate communication
Beintoo
Beintoo, now part of the Mediaset Group, was among Italy's early innovators in mobile advertising. My work focused on designing rich media experiences for mobile adv across a wide range of international brands, alongside digital campaign assets including animated banners, landing pages, newsletters, social media content, and video editing. I also collaborated closely with developers on interactive dashboards for campaign monitoring and led creative production for RCS - Corriere della Sera campaigns.
rich media · advertising · user interface · video editing · corporate communication
Sambhali Trust
Volunteering as graphic designer at Sambhali Trust, Jodhpur: an NGO supporting women’s education and empowerment in Rajasthan. Produced visual materials, social communication, and on-the-ground documentation. One of three volunteering experiences that have shaped how I think about design as a tool for inclusion, long before that word became a brand strategy.
graphic design · video editing · packaging · social media
watch video
Les Petits Joueurs
At Les Petits Joueurs, I collaborated closely with the founder and marketing team to shape the brand across digital and physical touchpoints, working on the e-commerce experience, catalogues, packaging, newsletters, social media, photo and video editing.
e-commerce · brand identity · packaging · social media
Japants
Final project for the Polimoda Fashion Design Summer Course. Inspired by the layered structures of marine life and the protective logic of Japanese armor, I developed the concept through research, sketching, draping and iterative prototyping. The outcome was an architectural garment where a rigid outer shell reveals a fluid pleated interior through movement: a reminder that the final result is shaped by the process behind it.
fashion design · pattern cutting · tailoring
UX Design
from research to interactive prototype
the brief
UX redesign for high-consideration purchases
A real business challenge exploring how research-informed UX can support complex purchasing decisions, balancing user needs with business goals through continuous stakeholder collaboration.
View full case study
the research
Interviews, cross-industry benchmarking, and heuristic evaluation revealed a consistent pattern: users felt overwhelmed and rarely decided in a single session. They wanted control and the ability to return without losing context.
the prototype
Personas, information architecture, wireframes, and an interactive prototype designed to support self-directed exploration, combining editorial content with decision-support tools. Tested and refined across two usability sessions.
the outcome
A validated experience that gives users the means to explore and decide at their own pace, while generating more qualified leads for the business.
View full case study
Contact
say hello.
Open to meaningful collaborations, especially in non-profit or purpose-driven contexts. Feel free to drop a line if something resonates.
hello@francescanoemimarconi.it
Why reach out
An anthropology-informed approach, shaped by 10+ years across arts & culture, luxury fashion, education, and agencies. The contexts change; the perspective becomes richer.
Strategic and hands-on. Comfortable working independently, and even better when collaborating with developers, marketers, and other specialists.
Side projects and consultancies with a clear purpose, especially in education, culture, and the social sector.
A belief that beauty and usability reinforce each other. Thoughtful design helps people find clarity, confidence, and direction.
ⓘWe mixed the bitter medicine of advice with the honey of grace.داروی تلخ نصیحت را با شهد ظرافت آمیختیم
Sa'di, Golestan — XIII sec.
"Attractive things actually work better." Aarron Walter, Designing for Emotion — 2011
Have you tried switching the scroll element?
8 BIT ✦
In the early 90s, before graphical interfaces became commonplace, I used to type DOS commands by hand to launch my older brother's video games, like Populous and Prince of Persia, on my father's computer. The 8 bit princess character is a small nod to a time when computers felt mysterious, and every new command was learned slowly, one game over at a time.
BD ✦
The bande dessinée character is a small tribute to Marjane Satrapi and Persepolis, which I first read in 2005. Until then, my image of Persia had been shaped largely by the ancient Greek texts we translated in high school, usually stories of faraway wars and foreign enemies. Satrapi's work introduced me to a more contemporary and everyday perspective on Persian culture, making a distant world feel unexpectedly familiar.
